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Illustration by Lille Allen for Thrillist
Illustration by Lille Allen for Thrillist

Planning a Trip? AI Will Do That For You

From Chatbot travel assistants to Instagram reel-generated itineraries, the latest AI innovations are transforming how we book a vacation

I was raised to always keep a pen in my bag in case I needed to sign a receipt, write down my phone number, or make a note of life’s unexpected discoveries. My planner is usually in tow, but in times of need, a random scrap of paper, or, if things are particularly dire, the palm of my hand suffices. Nowadays, some purists still cling to this tradition, but they are increasingly in the minority. Technically, nothing’s stopping most people from partaking in such antediluvian practices, but with every new day, we are affronted with technological innovations that make it almost too convenient to find and save information in the most optimized way possible.

The travel industry is just one of the many beneficiaries (or perhaps victims?) of recent improvements in technology. Artificial intelligence has weaseled its way into an increasing number of digital travel agencies and navigation systems. New features such as converting Instagram reels into travel plans and screenshots into personalized maps are popping up everywhere. These AI innovations are so advanced that the process of writing out our own vacation itineraries on a sheet of paper or in a Google Doc has been rendered obsolete.

Whether you’re interested in using an AI tool for your next trip or just curious about it, we’ve rounded up a couple of the features that are currently changing the way we book trips.

Priceline

Online travel agency Priceline has a few new AI-powered tools. Say you’re an Angeleno traveling to Chicago, Priceline’s neighborhood feature will help you find “the Silverlake of the Windy City” and suggest things to do in the area. Similarly, the travel agency has a Trip Vibe Selector which helps you find the best neighborhoods to stay in based on the atmosphere you want. Some of the options include Party Mode, Self Care, and Group Getaway. As for lodging, you can now message Priceline’s AI-powered travel assistant, Penny, all of the qualifications you want for a hotel, and the bot will send you some options.

Expedia

Expedia recently launched a new AI tool called Trip Matching, where Instagram users can build an itinerary entirely out of reels and book it through Expedia. All you have to do is DM whatever Instagram reel gives you wanderlust to the Expedia Instagram account, and you’ll receive a full schedule with hotel recommendations, travel tips, and activity ideas. It’s the first AI travel tool that directly translates a social media post into an itinerary. Trip Matching is still in its beta phase and will be available to users in the U.S. in the coming weeks.

Parks Project

If you thought these AI features were limited to travel booking websites, you’d be mistaken. Parks Project, an outdoor retail store that sells trendy t-shirts and camping gear, now has a virtual trip planner called Parks Guide. You can ask the tool for things like hiking trail recommendations, national park info, and what to pack for a trip. Parks Project’s entire mission is advocating for sustainability, volunteering, and funding habitat restoration projects, so it’s a bit out of character that the store is using AI, which is proven to spew toxic chemicals and increase carbon dioxide emissions, to help people plan outdoorsy excursions.

Google Maps

Google Maps has a new feature that can scan screenshots in your camera roll and use that information to create a private, individualized list of locales by detecting any screenshot that has text stating the name of a place. For example, if you saved a screengrab of a restaurant’s Instagram story showing a plate of delicious carbonara, Google Maps would scan the username, find the restaurant’s location, and put it in your Maps profile. To find that entry, go to the You tab on Google Maps, tap the Saved column, and at the top, you’ll find a private list titled “Screenshots.”

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Kelsey Allen is an associate editor at Thrillist.